It’s becoming more and more popular to incorporate high-end fashion with automobile parts in advertising simply to showcase the luxurious lifestyle that the brand embodies. Exhibit A: Goodyear Dunlop recently commissioned Munich-based photography studio Mierswa & Kluska and Creative Director Carl Elkins to develop a photographic series entitled Treadwear. The collective showcases key components of the tire company’s major assets. As you can see from the photographs, Goodyear Dunlop tires are robust, durable, weather-resistant and clearly very, very fashionable!


Written by Whitney Washington

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